LGBT Destination Marketing - Tips & Techniques for 2018 (Special Event)

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LGBT Destination Marketing - Tips & Techniques for 2018
Wednesday, January 24, 2018 1:00 PM
Whistler Conference Centre, Whistler, BC
  • 19 & over. Government ID Required.
  • All sales final. No refunds, non transferable. Whistler Pride and Ski Festival recommends buying travel insurance to protect your vacation experience. Make sure your coverage includes Travel Cancellation and Travel Interruption insurance as well as Travel Medical Insurance.
  • Special Event
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Admission Type Price Quantity

LGBT Destination Marketing - General Admission

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- 1 hour LGBT Destination Marketing Workshop - 1 hour LGBT Influencers panel discussion - Whistler Pride post workshop Apr├Ęs Ski cocktail at the CABN
CAD $35.00

L4 - SINGLE Social Media Workshop + Comedy + 1 Night Hotel DQQ

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Join us in Whistler for one night, Wed., Jan. 24th at the Aava Whistler Hotel. Take in the Social Media Workshop (1PM), Meet and greet with some of the LGBTQ top travel influencers apres ski reception (3PM) and the Night of Comedy (8PM). Admission is for one person (single occupancy in a Deluxe Queen)
CAD $379.00

L4 - DOUBLE Social Media Workshop + Comedy + 1 Night Hotel DQQ

More Info
Join us in Whistler for one night, Wed., Jan. 24th at the Aava Whistler Hotel. Take in the Social Media Workshop (1PM), Meet and greet with some of the LGBTQ top travel influencers apres ski reception (3PM) and the Night of Comedy (8PM). Admission is for TWO people (double occupancy in a Deluxe Queen Queen - 2 beds)
CAD $449.00
ALL SALES ARE FINAL
Show Details
  • When: Wednesday, Jan 24, 2018 1:00 PM (Doors open at 12:30 PM)
  • Ticket Price: CAD $35.00 - CAD $449.00
  • Door Time: 12:30 PM
  • Show Type: Conversation
  • Restrictions: 19 & over. Government ID Required.
    All sales final. No refunds, non transferable. Whistler Pride and Ski Festival recommends buying travel insurance to protect your vacation experience. Make sure your coverage includes Travel Cancellation and Travel Interruption insurance as well as Travel Medical Insurance.
    Special Event
  • Where: Whistler Conference Centre 4010 Whistler Way Whistler, BC V0N 1B4
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LGBT Destination Marketing Workshop facilitated by Matt Skallerud, Pink Banana Media

We’ll be touching on the key topics of micro-targeting the LGBT traveler online via banner ads and Facebook, as well as delving in the world of LGBT travel bloggers and influencers. We'll show you how you’re able to target your specific traveler using programmatic advertising technology, and we’ll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same targeting power as well. We’ll also discuss the role of LGBT influencers, and how some of their social media activity can be leveraged to enhance and drive LGBT travel to your destination.
 
TakeAways
 
  1. Learn how to identify and engage with potential influencers in your region, focused on the LGBT travel world.
  2. Learn how to strategically target your LGBT traveler demographic using banner ads and Facebook ad targeting
  3. Better understanding of how the wide variety of social media tools can be used in an online LGBT tourism marketing campaign, including Twitter and Instagram.
LGBTQ Influencers Panel discussion moderated by Matt Skallerud of Pink Banana Media
Meet some of the top LGBTQ influencers in the travel industry today… they just happen to be here at Whistler Pride on behalf of the folks at Whistler Tourism, telling the story of this ever-growing LGBT ski week’s activities as seen through their eyes and through their unique storytelling style. We’ll be moderating a panel with these LGBTQ influencers, where they’ll be able to tell you more about their story, their experiences and how they’ve helped clients and destinations to get the word out, similar in scope to how traditional LGBT media has told the story in years past, but with the new tools of cell phones, digital cameras and social media thrown into the mix!

Presented by #iLoveGayVancouver

Special guest LGBTQ Influencers include:
- The Nomadic Boys (London, UK)


Stefan and Sebastien are a gay couple from Europe who quit their lives and jobs in London in June 2014 to travel the world. They spent 2 years in Asia and set up Nomadic Boys to chronicle their travels. They now focus all their time and energy on Nomadic Boys, which has become one of the most respected brands in the gay travel industry.
The boys are currently on a big trip across Latin America, working with local business to promote them to gay travelers. The boys' readers are predominantly affluent men, aged 25-50, based in North America, UK and Europe, who are sophisticated travelers looking for romantic adventures, gourmet and cultural experiences.




- A Couple of Men (Amsterdam, Netherlands)














- megamouthmedia (Vancouver, Canada)














- Kit Williamson + John Halbach EastSiders (New York, USA)